THE PERCEPTION OF RESPONDENTS OF INTELLIGENT PACKAGING IN SLOVAKIA AS ECOLOGICAL INNOVATIONS
THE PERCEPTION OF RESPONDENTS OF INTELLIGENT PACKAGING IN SLOVAKIA AS ECOLOGICAL INNOVATIONS

Summary/Abstract: The research of new active and intelligent features has shown huge potential to optimize the supply chain and enhance consumer consciousness of food utilization. The paper deals with the evaluation of perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on the analysis the perception of different intelligent packaging features. The results indicate the customers' awareness of intelligent packaging is still at a very low level in Slovakia.

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