TYPES OF (RE)FRAMING EVENTS AND THE SLEIGHT OF MOUTH TECHNIQUE IN THE BUSINESS NLP PROCESS
TYPES OF (RE)FRAMING EVENTS AND THE SLEIGHT OF MOUTH TECHNIQUE IN THE BUSINESS NLP PROCESS

Summary/Abstract: This paper discusses different types of linguistic frames used in effective businesscommunication. Firstly, it aims to highlight the role of our mental ’template’ through which we filterour perceptions of the outside world, frame or reframe a situation or problem to make our real lifeexperiences richly varied. The study attempts to demonstrate how the powerful set of verbal framesworks well for conversational belief change. Secondly, at a neurological level, the advantage ofputting an event in a different frame helps us change our attitudes, and correctly identify the hopedfor result of any meeting, negotiating or problem-solving situation. By making the Sleight of Mouthreframes explicit I aim to provide insight into the modelling of people’s language patterns as well asdraw attention to the power of influencing beliefs through a variety of interpretations. The outcome isto show how the magic of words and language gives us flexibility in creating a more favourablebusiness context and seeing the possible gain of our actions and decisions.

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