„Bo owoce to mus” – o języku reklamy w szkole
“Since Fruit is a Must”: on the Language of Advertisements in School

Summary/Abstract: The authors of this article discuss the problem of the presence of advertising materials in the lessons of Polish, in which students are usually familiarized with contemporary advertisements. In this context the authors recommend the use of advertising materials from the interwar period (1919–1939) and suggest they should be analysed from the following perspectives: 1. Relations between words and images 2. Persuasive function of linguistic elements 3. The use of the motif of an authority. Theoretical considerations using the above-mentioned aspects are accompanied by so called “didactic proposals”. The advertising materials selected in this article can be used not only in individual exercises but also as a basis of entire lesson units.

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