Preferirane karakteristike vijesti u kulturi klika: Zanimljivost, imedijatnost i sažetost
The prefered characteristics of news in the culture of clicks: Appeal, immediacy and curtness

Summary/Abstract: The aim of the paper is to identify the characteristics of the most read news on the most visited web portals in Bosnia and Herzegovina in order to determine the quality of the information that attracts users’ attention. The analysis of news content published on the five most visited news sites includes the following variables: thematic category, news value, headline type and length, number and type of sources, and visual elements. The results indicate that many of the most-read news are very short stories and refer to uncommon and interesting situations or persons. The origin and sources of the news are non-transparent and their headlines are very long. The triviality and poor quality of the news indicates an urgent need to improve citizens’ media competence for a more engaged use of the media, with the aim to improve the quality of the news. Empowering citizens to find, analyze, critically evaluate and use media information instead of passive reception of offered content is a precondition for a more active approach to the media in order to improve the quality of media supply.

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