Psychological Factors Affecting Purchasing Decisions on the Real Estate Market
Psychological Factors Affecting Purchasing Decisions on the Real Estate Market
Author(s): Piotr Bartkowiak, Patrycja Potrawiak, Jury G. PavlenkoSubject(s): Economy, Business Economy / Management, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
Keywords: behavioural aspects of real estate market; purchasing factors on the real estate market; purchasing decisions; property management
Summary/Abstract: The article discusses the identification and systematisation of factors which may affect purchase decisions on the real estate market, with a particular emphasis on behavioural factors. In the course of the conducted analysis, the decision-maker analyses factors related to real estate, but also psychological factors, among which the most significant are: motivations, emotions, attitudes, personality, learning, memory and perception. The work provides a review of the literature, seeking to identify factors that influence the decision making process on the real estate market.
Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
- Issue Year: 978/2018
- Issue No: 6
- Page Range: 153-168
- Page Count: 16
- Language: English