PROCEDURES, RITUALS AND CREATIVITY IN THE MEDIATIC TEXT
PROCEDURES, RITUALS AND CREATIVITY IN THE MEDIATIC TEXT

Summary/Abstract: In this study, we review the changes that the mediatic text has undergone so far, subject to change of delivery method. The channel, the support is part of building block of the the text, and implicitly of the message. Thus, as shown below, dialogue, interactivity, and participation are traits that not only modify the mediatic text, but also bring about changes at the level of media ideology: the categorical boundaries between the subjective and the objective, the soft press and the hard press (Vattimo) weaken increasingly more.

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