За отговорността на разказвача: „медиен разказ“ на Снежана Попова
About the Storyteller’s Responsibility: “Media Narrative” by Snezhana Popova

Summary/Abstract: A review of the book “Media narrative” by Prof. Snezhana Popova, Dr of Soc Sci. Without a doubt, the introduction of the book “Media narrative” is an intellectual achievement of utmost importance for media research. Bulgarian research has long been in need of a resumptive wok. In the context of the enormous changes caused by the digital revolution, media narratives maintain their central role when forming messages to the audience. Therefore, it is still fundamental to understand the structure of narratives, the opinions and attitudes of storytellers, as well as the way stories are perceived by the audience. This book offers a key to such knowledge.

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