Национални и политички идентитет у контексту медијске одговорности
National and Political Identity in the Context of Media Accountability

Summary/Abstract: The crisis of identity is the underlying hallmark of the contemporary era. It is not confined to the question of the individual but also applies to a more politically serious problem. After the breakup of Yugoslavia and the interethnic and civil war, the newly established political entities were faced with ongoing and parallel processes of reverting to the form of collective identity as well as the formulating new facets of national and political identities. These aspects denote an intentionally conceived selfdetermination in the face of impending challenges. In this paper, emphasis is placed on the role of mass media in terms of identifycation and self-identification of people, social groups, political communities, and the promotion of political values and goals as well as the encouragement of behavioral patterns concerning mediated political initiateves

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