Mузикалната креативност през погледа на Джейсън Тойнби
Musical creativity by Jason Toynbee

Summary/Abstract: The article undertakes to elucidate media researcher Jason Toynbee’s views on the nature of creativity in the field of music. The text is an interpretation of Toynbee’s publication in a collection of cultural research studies addressing the subject of music (Toynbee, Jason. (2000). Music, Culture, and Creativity. In: The Cultural Study of Music: A Critical Introduction. New York, Routledge). The researcher offers a critical reading of the Romantic thesis that creativity only belongs in the realm of elitist “high” art. Toynbee maintains that the process of creation is profoundly social in its essence. Along the lines of some postmodern reflections, the researcher advances the idea that creativity is not a heroically romantic or purely individual artistic act, but rather a socially determined phenomenon conditioned by collective consciousness. Innovative and truly creative music is only made by artists deeply rooted in the social domain, who create their music in a network of interactions with colleagues, critics, audiences and the music industry. As far as personal creativity goes, it can best be understood as a process of individual creative choices within the broader context of a shared sociocultural basis.

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