Public Services Announcement Impact
Public Services Announcement Impact
Author(s): Mihaela IvanSubject(s): Social Sciences
Published by: Accent Publisher
Keywords: public health; European Union; National Audiovisual Council; Romanian population
Summary/Abstract: Public health is of major importance to the European Union, who wants to unite local as well as national initiatives in order to implement Pan-European mechanisms to define the best practices within the health department. This research analyses – the method Romania uses, via the National Audiovisual Council’s undertaking, in order to put the EU public health norms into practice; as well as – the impact it has on Romanians. This case study is based on the hypotheses that the NAC messages promoting a healthy lifestyle have had an impact on the subjects targeted, and managed to change their unhealthy behaviour.
Journal: Journal of Media Research - Revista de Studii Media
- Issue Year: 6/2013
- Issue No: 15
- Page Range: 43-55
- Page Count: 13
- Language: English
- Content File-PDF