SPECIFIČNOSTI PORODIČNOG BIZNISA U SRBIJI
SPECIFIC OF FAMILY BUSINESS IN SERBIA

Summary/Abstract: Business in today's conditions and environment that is very dynamic and subject to daily changes does not leave room for those who are not dedicated and persistent in their work. Those who do good business cannot sleep, and for those who give lesser results, the market becomes ruthlessly because family businesses in Serbia and the region are in the most challenging phase, which is reflected in various processes for approaching the European Union, whose membership tends to Serbia. If the potential of the family forms of the organization is to be used, the change in the way business is done is inevitable and presents a challenge for those involved in family business or will only engage in this way of doing business. Family business is very important because it represents a significant part of every national economy and directly affects the well-being and stability of the entire country, but there is still not enough developed awareness of its impact, and therefore such a business is not sufficiently explored. The fact that family business is not sufficiently explored proves that there is not enough literature in market economies about this way of doing business, and therefore interested persons do not have an insight into the possibilities it provides, as well as the problems and risks that must be considered before starting the family business. Regardless of size, organizational form, ownership and development, all companies are faced with a number of issues related to their perspectives and development, and hence the potential for survival in unpredictable and turbulent business conditions, which is particularly pronounced in parent companies. The use of good governance structures, the education of generations to come, defining clear rules in the family with a clear separation of ownership from the management of the chances of developing family-owned businesses are much greater. The aim of this paper is to get acquainted with the concept of family business, raise awareness about the importance of family businesses for the functioning, advancement and prospects of the development of the economy, and point to possible theoretical and methodological approaches to its study in order to increase the chances of long-term sustainability and continuous increase in performance.

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