PRIMIJENA OUTSOURCINGA U CILJU PARCIJALNOG RESTRUKTURIRANJA PREDUZEĆA KOJA OSTVARUJU NEGATIVAN POSLOVNI REZULTAT
OUTSOURCING IMPLEMENTATION IN THE AIM OF PARTIAL RESTRUCTURING OF ENTERPRISES WHICH GENERATE NEGATIVE BUSINESS RESULT

Summary/Abstract: A modern business environment exposed the company to constancy and continuous changes. As a consequence, many forms of business, financial and ownership restructuring emerged. Regardless of whether the company was in the process of transition, moving from one phase of the life cycle to another, changing the legal form of organization or changing the ownership form it is necessary to conduct a restructuring. Terminological Restructuring means the process of expressing discontinuous and significant changes in the structure and the amount of engaged assets in an enterprise and its sources. In principle, restructuring, changes the scope of the company's operations, the structure of costs and the organizational structure of the company. The main goal of this paper is the fact that on the basis of theoretical and empirical scientific knowledge the relational dependence between the chosen technique of business restructuring of the marketing sector and the total achieved business results of the company is determined. The aim is to obtain information on the necessity of conducting a restructuring in order to examine whether business activities within the marketing sector (research, distribution, promotion) are better outsourced or retained within the company.

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