COMPETITIVE ADVANTAGES AND COMPETITIVE STRATEGIES OF SMALL AND MEDIUM-SIZED ENTERPRISES
COMPETITIVE ADVANTAGES AND COMPETITIVE STRATEGIES OF SMALL AND MEDIUM-SIZED ENTERPRISES

Summary/Abstract: Modern conditions of the external environment, put a number of tests on small and medium-sized enterprises, they also provide a number of opportunities, especially for those who have an appropriate strategy to benefit from them, which is a prerequisite for the acquisition of Competitive advantages. Small and medium-sized enterprises are looking for changes, experimenting with new business models and do not blindly follow the imposed traditions of doing business, are becoming increasingly important in a modern plan. The main objective of this article is to clarify the nature and peculiarities of the competitive advantages of small and medium-sized enterprises, identify the main types of competitive advantages and competitive strategies. The main research methods used in the development are content analysis, method of analysis and synthesis, intuitive and systematic approach.

• Details
• Contents