BASIC THEORETICAL STATEMENTS FOR THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES
BASIC THEORETICAL STATEMENTS FOR THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED ENTERPRISES

Summary/Abstract: The modern world is characterized by a high degree of economic activity in its various manifestations and high dynamics of various changes affecting the socio-economic development of our society. Competition creates an increasing incentive for innovation and the introduction of technology, creates entirely new needs, causes buyers to search and buy. All this requires the enterprise to be competitive with other companies on the market. Competitiveness is an opportunity to maintain high levels of labor and capital productivity, and to achieve sustainable economic growth, coupled with an increase in real incomes of the population, through systematic innovation.For an in-depth understanding of the causes and origins of the current economic system, it is important to analyze the characteristics of competition and competitiveness covering small businesses. The main objective of this article is to clarify the nature of the competitiveness of enterprises and to identify its stages and characteristics. The main research methods used in the development are content analysis, method of analysis and synthesis, intuitive and systematic approach.

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