KOMUNIKACIJOS PROCESO MULTIMODALUMAS
MULTIMODALITY IN COMMUNICATION

Summary/Abstract: Multimodality as a measure to communicate the information is widely discussed by researchers who agree on its great importance. Multimodality can exploit different forms: verbal, visual, audial, etc. Researchers agree that nowadays verbal form of communication has lost its weight as the key way to deliver the information. Other ways – visual, audio, spatial, gestural – have earned the attention and play an important role in the communication process. The concept of multimodality encompasses a variety of interpretations. It is understood with respect to different perceptions and labelled as a literacy, meaning, mode, etc. With respect to the visual mode the researchers analyzed the three meaning functions. Researchers call them representational (includes vectors and participants), interactive (includes facial expressions, gestures and perspective) and compositional (includes information value, visual salience and framing).

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