Мудрость толпы: дискурсивные стратегии и нарративы
Wisdom of the Crowd: Discourse Strategies and Narratives

Summary/Abstract: The review of modern discourse strategies and narratives about collective intelligence in digital society is presented in the article. Optimistic and pessimistic forecasts of development of network society are considered. Such new social phenomena as «digital crowd», «professional amateurism», «precariatization», «post crowd-sourcing technologies» are discussed. It is shown that modern disputes revive both the liberal and critical discourse about mass society. «The wisdom of crowd» is defined as the special type of rationality which is implemented under certain conditions. In projects of the third millennium ideas of society of knowledge, creative economy, technological revolution, digital services, etc. are formed. Many researchers consider intelligentsia as drivers of these public processes. The purpose of the present article is the comparative analysis of modern discourse practices and narratives explaining the occurring innovations in social space of network society. Theoretical and methodological bases of work are implanted in classical heritage of domestic and western traditions of philosophical thought. The leading principles of a research are integrative and reflexive arrangements of social philosophy, cross-disciplinary and trans-disciplinary synthesis. Tools of conceptual modeling, a discourse analysis, and comparative methods are used. The conducted research leads to the following conclusions: — the futurological foreshortening of the analysis of discourse strategies and narratives on problems of formation of network society, wise crowd, collective intelligence has no uniform dominant. Social optimism competes with pessimistic forecasts; — metaphorical expression «the wisdom of crowds» appeared in a double polemic context: as denial of traditional ideas of irrational behavior of crowd, its madness, and as opposition to modern crowd phobias, critics of digital culture and mass society; — radical change of a foreshortening allocates weight with absolutely different characteristics. The crowd is reasonable and wise as it has «outstanding collective intelligence and is capable to produce decisions which are much more acute than conclusions of the cleverest participants».

• Details
• Contents