Local Action Groups in Slovakia on Facebook – The Real Mirror of Their Activities
Local Action Groups in Slovakia on Facebook – The Real Mirror of Their Activities

Summary/Abstract: The success of any organization is based not only on the results of its activities but also on the presentation of these results. Through the LEADER methodology, the European Union provides for the creation of public-private partnerships. The result is local action groups. In the 2007-2013 programming period, 29 local action groups were in place in Slovakia. In the 2014-2020 programming period, they are 110. The increase in the number of local action groups demonstrates that they are doing it well. The paper discusses how local action groups in Slovakia promote their activities and achievements. How do local action groups present their activities on social networks? Are they making full use of the social networking potential? The paper analyzes the presentation of the results of local action groups on the facebook social network. By statistical analysis, the contribution shows that there are major shortcomings in the area of public communication with local action groups. Local action groups in Slovakia are working well, but they are lagging behind in terms of promoting them on social networks.

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