Analysing the Preferences in Customer Behaviour of a New Generation of Customers Through Smartphones in the Social Media Environment
Analysing the Preferences in Customer Behaviour of a New Generation of Customers Through Smartphones in the Social Media Environment
Author(s): Jakub Horváth, Martin Rigelský, Mária OleárováSubject(s): Behaviorism, Social Informatics, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Customer Behaviour; E-commerce; New Generation of Customers;
Summary/Abstract: The huge development of computers, the Internet, mobile phones, and other information and communication technologies has fundamentally influenced how companies trade with each other and how they sell products to final customers. Nowadays, companies using e-commerce and entrepreneurship are working to make the best use of the benefits that e-commerce and e-business bring. The objective of the article is to evaluate the preferences in the customer behaviour of the new generation of customers on social media through their smartphones.
Journal: Marketing Identity
- Issue Year: 6/2018
- Issue No: 1/1
- Page Range: 341-348
- Page Count: 8
- Language: English