Perceiving the Annoying Ad Types in the Dimension of Gender-Generational Characteristics
Perceiving the Annoying Ad Types in the Dimension of Gender-Generational Characteristics

Summary/Abstract: The primary objective of this study is to evaluate the gender-generational characteristics of perceiving the annoying ads among the selected types. The types of advertising (advertising on TV, social networks, radio), print advertising (magazines, leaflets, brochures), billboards (billboards, big posters), may acquire different intensity depending on the characteristics of the customer in the gender-generational characteristics. The question is whether the acquisition of these forms is significant for individual gender-generational characteristics or not in particular types of ads. Data were obtained through questionnaire research. The sample consists of 296 responses. The data collection was completed in 2018. We have found that there is a significant difference between the categories of gender-generational characteristics and there is also a link between the annoying ad types. At the end of the study, we applied a correspondence analysis, in which we can see a very close relationships between the categories of gender-generational characteristics and the individual types of advertising. The basic limitation of the research was the fact that it was conducted only in Slovakia.

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