Presentation of Environmental Problems on Social Networking Websites
Presentation of Environmental Problems on Social Networking Websites
Author(s): Martin VankoSubject(s): Energy and Environmental Studies, Social development, Human Ecology, Social Informatics, Environmental interactions, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Campaign; Environment; Environmental Problems; Social Media; Social Networking Websites;
Summary/Abstract: Plastic pollution is one of the most serious environmental problems of nowadays. The given paper deals with the presentation of environmental problems on social networking websites and corresponding enhancement of awareness of possible solutions. These days a lot of famous brands, businesses or influencers understand their social responsibility towards the environment even though the prognoses about the state of plastic pollution predict that there will have been more plastic in the oceans than fish by 2050. Various worldwide movements and associations are trying to persuade people not to lead a consumption lifestyle but get them to recycle, refuse plastic waste or at least avoid single-use plastic. In 2018 social networking websites are no longer presenting only visually attractive content, but are also given the power thanks to which the environmental problems are not only more discussed but also actively solved.
Journal: Marketing Identity
- Issue Year: 6/2018
- Issue No: 1/1
- Page Range: 537-550
- Page Count: 14
- Language: English
