PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN EUROPEAN UNION
PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN EUROPEAN UNION

Summary/Abstract: Intellectual property rights includes a system of legal instruments which regulating the way of acquiring intellectual property and a system of protection it from unauthorized use. In the business sense, intellectual property represents intangible assets whose successful exploitation can be a valuable foundation of business. The protection of intellectual property is necessary for the economic and social development. The aim of this paper is to draw attention on the importance of intellectual property in business negotiations. Intellectual property is area which allow better starting positions which ultimately means a more favorable price for the product which is a subject of business negotiations. The term intellectual property is generally thought of as comprising four overlapping fields of law: trademarks (protecting names, logos, symbols, and other devices indicating the quality and source of products and services); copyrights (protecting original works of authorship); patents (grants by the federal government allowing their owners to exclude others from making, using, or selling the owner’s invention); and trade secrets (any commercial information that, if known by a competitor, would afford the competitor an advantage in the marketplace). This is very important for the economic and social development.

• Details
• Contents