Business Communications Management on the Internet – Global Practices and Their Dimensions in Bulgaria
Business Communications Management on the Internet – Global Practices and Their Dimensions in Bulgaria
Author(s): Nadia MironovaSubject(s): Economy, Supranational / Global Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: social networks; business communications; offline environment; online environment; Semantic Web; Internet usage; mobile penetration; Internet advertising; communication strategies;digital tools.
Summary/Abstract: Business communications management is challenged by the dynamic development of technologies and the Internet. Social networks, the Semantic Web 3.0, their impact on psycho-social processes, the formation of opinion, decision making and response, all those raise the question of how adequate the changes in business communications are. The purpose of this study is to analyse the interaction between organizations and digital reality on the world and European markets and to compare it with the Bulgarian practice through a comparative analysis of several influential international studies. The results reveal opportunities for increasing the efficiency of the communications of Bulgarian organizations in the digital environment. A model of innovations that support business communications in increasing their efficiency is proposed.
Journal: Научни трудове на УНСС
- Issue Year: 1/2019
- Issue No: 1
- Page Range: 87-123
- Page Count: 37
- Language: English