Promotion of regional and traditional products
Promocja produktów regionalnych i tradycyjnych

Summary/Abstract: The main goal of the studies described in this article may be defined as ananalysis of the promotional processes of regional and traditional products executed withthe use of symbols regulated by European law: Traditional Speciality Guaranteed (TSG),Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI). The analysis presented here and the trends in promotional activities deducted fromit, primarily result from the specifics of the goods. The shape of the information systemis also influenced by social and cultural factors decisive for the recognizabilityand renown of the products, which have been confirmed by the results of the questionnaireconducted for the study. What is worth noting is the correlation between qualityand tradition, reflected, among other things, in declarations regarding the reasons forthe choice of these products: the sense of pride and the willingness to continue thetraditions were chosen by 45% of the survey participants. The Traditional SpecialityGuaranteed (TSG) has proven to be the most recognizable European symbol (38%).

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