Електронният бизнес в условията на цифровизираната икономика
E-Business In The Conditions of the Digitalized Economy

Summary/Abstract: The study describes the characteristics and the major factors for the development of the information society as a stage of the social and economic development. An emphasis is put on the emergence of digital companies based on the wide-scale digitalization of the economy and business and management transformations. The paper provides a summary of the features of the digitized economy which maximizes the efficiency of all material, financial and human resources by means of the modern ICT, computer systems, and networks. The specific features of the knowledge-based economy as a new stage in the development of the information society were reviewed. The paper outlines the major challenges and dimension of the electronic business defining the factors and conditions for its efficient development and summarizes the various forms and models of its implementation. A special emphasis was put on the mobile business as a new stage in the development of e-business, a form which provides possibilities for business transactions not only at any time but also from any location. Attention is paid to the nature and forms of mobile electronic payments. A review was made on the “SEP Bulgaria” e-payments system as a new channel for distribution of electronic payment services via mobile phones. The paper presents the most popular mobile electronic services and their benefits for the customers and banks and outlines some strategies and trends in the development of the electronic business.

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