APPLICABLE ASPECTS OF CUSTOMER-CENTERED BUSINESS MODELS Cover Image

ПРИЛОЖНИ АСПЕКТИ НА КЛИЕНТОЦЕНТРИЧНИТЕ БИЗНЕС МОДЕЛИ
APPLICABLE ASPECTS OF CUSTOMER-CENTERED BUSINESS MODELS

Author(s): Darina Pavlova
Subject(s): Economy, Business Economy / Management
Published by: Стопанска академия »Д. А. Ценов«
Keywords: Customer Equity; CRM; business models; Customer Engagement; Customer Lifetime Value

Summary/Abstract: The present study outlines contemporary customer-centered approach methods of business management. The nature, benefits and opportunities applying to the concepts Customer Lifetime Value, Customer Equity and Customer Engagement are thoroughly examined. The purpose of this paper is on the basis of the review of the existing customer-centered business models, opportunities of their execution to be deduced. Based on the indicated strengths and weaknesses, an author’s customer-oriented model for maintenance of the relationship with the customers has been developed, the idea of which is to integrate and overcome the disadvantages of the models that have been reviewed.

  • Issue Year: 2018
  • Issue No: 121
  • Page Range: 245-274
  • Page Count: 30
  • Language: Bulgarian
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