ДОБРИ ПРАКТИКИ ЗА ЗАДЪРЖАНЕ НА КЛИЕНТИ В УСЛОВИЯ НА КРИЗА
GOOD PRACTICES FOR CUSTOMER RETENTION IN TERMS OF CRISIS

Author(s): Darina Pavlova
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: customer retention; CRM; customer relations; customer loyalty
Summary/Abstract: The occurrence of the worldwide emergency situation because of Covid-19, poses new challenges to the business. This paper aims to present good practices for servicing of customers, their retention and communication with the audiences in order the negative effects over the companies to be minimized. Outlined are management actions and decisions that have been taken in response to the new economic realities.

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