ОЦЕНКА И АНАЛИЗ НА ПАЗАРНИЯ ПОТЕНЦИАЛ ЗА ДИГИТАЛНИ ФИНАНСОВИ УСЛУГИ В СУБСАХАРНА АФРИКА
UNDERSTANDING AND ANALYZING THE SUB SAHARA AFRICA MARKET POTENTIAL FOR DIGITAL FINANCIAL SERVICES

Summary/Abstract: Africa is the continent where concentration of poor people is the highest in the World. This creates a big disbalance between continents and countries leading to high migration and great discrepancies in economic conditions of the individuals. A major issue of the underdeveloped countries is access to financial services for the unbanked. This is also an opportunity for fintech companies to enter the African market with their alternative service and delivery models combined with creative credit risk analytics. Sub-Sahara Africa (SSA) is a dormant place with great market potential, waiting to be awaken. With the highest share of youth and rapidly increasing urbanization but one of the lowest GDP per capita, SSA is too risky place for conservative banking but a great test field for fintechs and start-ups, that could optimize acquisition costs and time to market using digital channels controlling the credit risk with alternative data. This paper reviews Sub Sahara Africa’s unbanked segment, major obstacles to achieving greater financial inclusion in SSA and outlines Fintechs’ advantages of doing successful business in the region.

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