THE NECESSITY OF REPOSITIONG TOURISM DESTINATION BULGARIA Cover Image

НЕОБХОДИМОСТ ОТ ПРЕПОЗИЦИОНИРАНЕ НА ТУРИСТИЧЕСКА ДЕСТИНАЦИЯ БЪЛГАРИЯ
THE NECESSITY OF REPOSITIONG TOURISM DESTINATION BULGARIA

Author(s): Kristina Georgieva
Subject(s): Economy, Business Economy / Management
Published by: Стопанска академия »Д. А. Ценов«
Keywords: repositioning; tourism destination; factors

Summary/Abstract: The aim of this study is to examine and justify the necessity of repositioning tourism destination Bulgaria on the basis of the existent major factors and specific prerequisites. Some essential features of the repositioning in the field of tourism are presented. Key aspects of the present and the expected future position of destination Bulgaria both in the national and the international tourism market are outlined.

  • Issue Year: 2018
  • Issue No: 14
  • Page Range: 378-390
  • Page Count: 13
  • Language: Bulgarian
Toggle Accessibility Mode