BALANCED SCORECARD (DENGELİ BAŞARI GÖSTERGESİ): BSC OLUŞTURMA SÜRECİ VE UYGULAMA YÖNTEMİ
BALANCED SCORECARD: BSC DEVELOPMENT, PROCESS AND METHOD OF IMPLEMENTATION

Summary/Abstract: Companies today are surviving their businesses in an environment where the intensified competition takes place. However in an environment where there is extreme competition, it has become quite difficult to establish precise goals and develop policies to achieve these goals. Despite the companies were benefitting from financial indicators in the past, this is no longer the case today, since the financial indicators are not sufficient by themselves. One of the solutions developed is to determine the appropriate business policies and goals is the Balanced Scorecard (BSC).

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