Revista Formula AS şi editorialul „cu titlu uzurpat”
Formula AS magazine and the "usurped" editorial

Summary/Abstract: This paper aims to highlight the importance of regularity and other specific elements with the weekly publications (in our case, Formula AS) on editorial discourse. Thus, in addition to some common stylistic and discursive features of any non-journalistic publication (false actuality, preferential valorization, synthesis of information etc.), we depicted in our study a new genre that we, for the time being, call the “usurped title” editorial. Its uniqueness lies right in this blending type: of style, methods and subjects. Progressively different from the political commentary, this new sort of editorial is getting more and more appealing (at least in Romanian media space) confirming, if needed, an important tendency in media trend: its orientation towards style, emotion, pathos and expressiveness at the expense of argumentation, of credibility, of logos. Without getting involved in current deviations from ethical and professional standards, we limit ourselves to ascertain this new journalistic discursive reality: an indistinct mixture of subjectivity and neutral reading mixture that gets out of control, a combination of information and commentary, along with undeclared and unconfirmed sources.The study of the editorial with “usurped title” shows not necessarily the decay of a journalistic genre until recently very important, but the nowadays trend of Romanian media. Redefining trend is present at all levels (theme, style, approach). The trend of globalization of journalistic discourse makes possible the disappearance of many differences between daily and periodically newspaper. Current media has become exactly what prophetically announced McLuhan (1975) - a press that expresses only itself, with a profound subjective assumption and an increasingly visible stylistic game.

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