Research of the Marketing Applicability of the Swedish Lagom Concept in Bulgaria
Research of the Marketing Applicability of the Swedish Lagom Concept in Bulgaria
Author(s): Neviana KrastevaSubject(s): Social Sciences, Economy, Education, National Economy, Marketing / Advertising
Published by: Международно висше бизнес училище
Keywords: marketing; Lagom; applicability
Summary/Abstract: In order to understand how a Swedish life concept can be implemented in a marketing strategy in Bulgaria, we examine the Bulgarian and the Swedish consumer in order to identify similar traits.
Journal: Научни трудове. Международно висше бизнес училище - Ботевград
- Issue Year: 2018
- Issue No: 10
- Page Range: 92-119
- Page Count: 28
- Language: English
