Buyer Analysis from Life Expectancy Aspect as a Factor in Formulating Marketing Strategy
Buyer Analysis from Life Expectancy Aspect as a Factor in Formulating Marketing Strategy

Summary/Abstract: Today, company activities begin with understanding and anticipating customer needs, demands and desires, continue with delivering desired values that satisfy these needs and end up with loyal and profitable relationships. Achieving the final goal requires detail analysis of all the factors that influence customer behavior. Buyers around the world, beside purchasing power as main economic factor that determines the quantity and types of purchased products and services, differ each other in terms of their life expectancy and that demographic variable also has a significant impact on their behavior. Historical statistical data about life expectancy vary from country to country, but also from region to region. When it comes to Macedonia and EU countries, comparative data indicate significant differences. Thus, the average life expectancy in the Republic Macedonia in 1995 was 72 years, in 2000 was 73 years, and in 2010 was 75 years. In the EU in 1980, the average life expectancy was 73 years, in 1995 was 76 years, in 2000 approximately 77 years, and in 2010 was 80 years. This paper will show the processed statistical data with their comments through tabular and graphical display.

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