MITURILE ÎN COMUNICAREA ORGANIZAȚIONALĂ
MYTHS IN ORGANIZATIONAL COMMUNICATION

Summary/Abstract: Organizational culture is made up of several important elements, some visible, others less visible, underlying the communication processes that take place in organizations. The employees` behaviour is influenced by the core values of the institution,which are transmitted and enriched by myths, a kind of organizational “metaphors”. In the present study, we aim to identify the mythical archetypes, to elucidate the typology and characteristics of myth sand their functions in the communication within organizations, to highlight the complexity of this valuable instrument of increasing the performance of the organization.

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