Рекламният слоган – комплексен феномен в един кратък жанр (Г. Фъркова, Езикът на рекламния слоган, 2019)
The Commercial Slogan: A Complex Phenomenon in a Short Genre (G. Furkova, The Language of the Commercial Slogan, 2019)
Author(s): Lyudmila IvanovaSubject(s): Social Sciences, Media studies, Sociology, Management and complex organizations, Sociology of Culture, Sociology of the arts, business, education, Globalization
Published by: Институт по философия и социология при БАН
Journal: Социологически проблеми
- Issue Year: 51/2019
- Issue No: 1
- Page Range: 393-395
- Page Count: 3
- Language: Bulgarian
