Wartość dla klienta a cele organizacji
Customer value and organization objectives

Summary/Abstract: Delivering value to customers is important for managers, leaders and entrepreneurs alike. In order to be willing to pay, the customer must draw value from the market offer. There are two aspects to customer value: the desired and perceived value. The desired value refers towhat customers expect in a product or service. The perceived value is the benefit that the customer believes he has received in connection with the purchase of the product.The aim of the study is to identify the of creating value for the customer in the conditions of a present economy, in the context of goals set for enterprises. The starting point is to define the concept of customer value. This article is conceptual in nature and is based on literature studies.

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