The importance of life cycle on the future development of tourist destination
The importance of life cycle on the future development of tourist destination

Summary/Abstract: The development of national economies is related to environmental pressures which have negativeconsequences on the environment. The phase of the life cycle indicates the need to change access tothe development of the destination, thus being a useful marketing tool, as well as, an instrument inthe environmental protection policy. The work analyses the theoretical phases of the life cycle oftouristic destinations and presents the results of the research Case study: Nature Park Zlatibor - themost visited touristic destination. The research aims to identify the phase of the life cycle in whichthe destination is currently located, according to the Batler model, and to measure the achievementof ecological and economic sustainability. Additionally, it explains the opposing relations betweenthe economic interest and preserving the protected area.

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