Branding as a Part of Tourist Destination Development
Branding as a Part of Tourist Destination Development

Author(s): Brankica TODOROVIĆ
Subject(s): Social Sciences, Economy, Business Economy / Management, Marketing / Advertising, Tourism, Socio-Economic Research
Published by: Academia Română, Filiala Iași Institutul de Cercetări Economice și Sociale „Gheorghe Zane”
Keywords: Destination branding; Protected areas; Tourist region;
Summary/Abstract: Destination branding is of special importance to the development of tourism in accordance with the requirements of tourist demand. The brand builds loyalty and reduces the risk associated with the intangibility of tourism products. In addition to the growth of tourist demand, the number of protected areas within which tourism is developing in accordance with the prescribed protection system is also increasing. The objectives of the analysis in the paper are: importance of tourist destinations and protected areas as brands; opportunities for tourism development in protected areas; and elements of branding in the tourist region of Western Serbia.

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