Temporalny wymiar mediatyzacji, czyli co media robią z naszym czasem
Temporal Dimension of Mediatization or What Media Do to Our Time

Summary/Abstract: The study is aiming at bridging the research gap concerning temporal dimension of mediatization. In particular, the subject of the research is the structure of the mediatized time, as well as its subjective value declared by media users. The mix-method approach applied in the study aimed to answer the research question: what media do to our time. The detailed analysis of the collected empirical data leads to the conclusion about certain features of young people mediatized activities: high level of intensity and futility of media consumption; permanent media connection accompanied by a sense of time loss, which is mitigated by a feeling of relaxation; the awareness of huge (unused) opportunities the media are able to off er; the awareness of media addiction necessary to be overcome; the ambivalent or negative evaluation of mediatized time and the anxiety or threat of being disconnected.

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