Krytyczne studia nad dyskursem mediów publicznych na przykładzie „Wiadomości” TVP 1
Critical discourse studies of public media: the example of “Wiadomości” TVP 1

Summary/Abstract: Based on the current theoretical studies devoted to contemporary propaganda, we offer an analysis of discourse categories are applied in “Wiadomości” TVP 1. The organized persuasive communication model together with the critical discourse studies approach was applied to analyse one of the leading news programs in Poland. Taking into account the results of the macro-structural analysis of the news discourse, we were able to determine thematic structure of the discourse which is dominated by politics. The micro-structural analysis revealed that one of the forms of strategic one-way consensual communication – persuasion – prevailed in the program in 2015, while forms of non-consensual communication – propaganda – were the most often applied in 2019.

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