Jocurile de noroc şi mărcile
Gambling and trademarks

Summary/Abstract: „Life is a game” used to say our predecesors. “A branded game” we dare to add. Marriage is a game! A stamement extremely true and valid nowadays. But what is the relation between the above statements and the conference topic? Gambling, as property intellectual property rights have a long history, have developed in parallel but globalisation brought them together. The current challenge is that the two gambling industries and intellectual property or industrial property and brands are closely linked in a global market worth billions. This is not an encouragement to gambling but rather an analysis of what is happening and the advice that gambling, as part of the entertainment industry, is an adrenaline and money cunsumption activity that should not become an addiction. The topic of this paper is to enhance once more that gambling industry needs tools offered by the intellectual property right, namely provisions which protect branded business and allow consumers to choose the best offer. Either knowledgeable or novice in the business we all have heard about huge lottery wins (at national, European or international level). A detailes analysis will tell us about the huge amounts of money that can be won and then to see if it is branded- something will convince the consumer about the legality of the game and that it is a top in the respective industry. Currently we have to be aware that gambling industry at national and international level is not protected against counterfeiting and property rights owners have to support authorities and react effectively to prevent consumers from being cheated.

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