Duh vremena i poslovni moral
Zeitgeist and Business Morality

Summary/Abstract: Each historical epoch, ancient, medieval, modern and contemporary, has produced different relationships within the practical human acting, endeavoring to mediate the relationship between the political, moral and economic action whether by virtues, Christian moral golden rules, or Kant’s moral imperatives. Twentieth century as the ‘’age of extremes’’ of liberalism, bolshevism, national fascism, has finished with neo-liberalism, which has exposed all political, legal and moral action to the profit-power Logos. Business ethics as a normative ethical discipline critically reflects the ruling business morals and indicates the epochal need of reevaluation of the business morals of corporation into the business morals of working people as the beings of dignity and freedom.

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