Romanian Marketing of Tourism Services During an Economic Crisis
Romanian Marketing of Tourism Services During an Economic Crisis

Summary/Abstract: This paper, proposes to emphasize the marketing strategy of the tourism companies, in order to promote the development of Romanian services and tourist destinations during an economic crisis. The last decades are characterized by the increase in tourist traffic, based on the diversification and increase in demand and supply of tourism products and services in many regions of the world. New touristic destinations appear continuously, offering novel products, while the touristic entrepreneurs must face a sharp competition on the nowadays tourism market. Their success can be ensured by adopting target-oriented and efficient strategies in their marketing mix policy. Regardless of the type of the Romanian tourism company (tour operator or retailer, tourism service provider, etc.), it must adopt an appropriate strategy to allow permanent and effective adaptation to environment changes. In order to get a sustainable position on the tourism market the tourism companies must address and plan complex marketing strategies.

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