CONSUMER ETHNOCENTRISM IN TRANSITIONAL ECONOMIES: EVIDENCE FROM SERBIA
CONSUMER ETHNOCENTRISM IN TRANSITIONAL ECONOMIES: EVIDENCE FROM SERBIA

Summary/Abstract: This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given the increasingly adverse demographic and economic situation as well exceptional political turbulences in the country. The research was conducted by surveying students at the University of Belgrade by applying the CETSCALE and factor analysis techniques. The obtained values of the CETSCALE indicate that consumer ethnocentrism is within the limits of moderate, but it shows a slight increasing trend compared to the previous research.

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