SERBIAN ORTHODOXY BETWEEN TRADITIONAL AND UNIVERSAL VALUES: DISCOURSE ANALYSIS OF THE JOURNAL ORTHODOXY
SERBIAN ORTHODOXY BETWEEN TRADITIONAL AND UNIVERSAL VALUES: DISCOURSE ANALYSIS OF THE JOURNAL ORTHODOXY

Summary/Abstract: The authors analyzed a discursive production of the Serbian Christian Orthodox community as it appeared in the Orthodoxy journal, published by the Serbian Orthodox Church. The aim was to identify the discourse producers, i.e. the contributors / article writers and to investigate the nature of discursive strategies used for the preservation of traditional values. The methodological approach of journal analysis is based on the grounded theory and was supported by Castoriadis’ conception of social imaginary. After data processing three main matrix codes appears: the codes that refers to the discourse regarding traditional values defended by the discourse producers through the imaginary of ‘US’ – the narratives on Serbian nation, national culture and national identity; the codes that refers to the discourse regarding the imaginary of ‘THEM’ – the West, Europe, Western civilization and culture; the codes that refers to the universal values as something disputable through the imaginary of ‘US versus THEM’ – democracy, tolerance, and human rights.

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