MARKETINŠKA KOMUNIKACIJA I PROFESIONALIZACIJA SOCIOLOGIJE
MARKETING COMMUNICATION AND PROFESSIONALIZATION OF SOCIOLOGY
Author(s): Božo V. MiloševićSubject(s): Business Economy / Management, Behaviorism, Evaluation research, Marketing / Advertising
Published by: Српско социолошко друштво
Keywords: marketing communication; professionalization of sociology; social relation;
Summary/Abstract: The article starts with suggestion of marketing communication as an important aspect of the whole marketing problem. It is argued in favor of including marketing into investigation of that kind of human behavior. The role of sociology is both to be a science and to enter the marketing activity. In the former case, sociology tries to elaborate marketing as a kind of communication among actors during working time.
Journal: Социолошки преглед
- Issue Year: 29/1995
- Issue No: 4
- Page Range: 477-483
- Page Count: 7
- Language: Serbian