KOMPARATIVNO ISTRAŽIVANJE MARKETINGA U PROCESU TRANZICIJE
A COMPARATIVE INVESTIGATION OF MARKETING DURING TRANSITION
Author(s): Slobodan VukičevićSubject(s): Economic history, Evaluation research, Marketing / Advertising
Published by: Српско социолошко друштво
Keywords: marketing; transition; sociology;
Summary/Abstract: Transition from socialist societies represents a huge change, with an impact not just to those societies but to the whole contemporary societies as well. During this change it happens an essential change in marketing activity, which cannot be explained outside a comparative investigation.
Journal: Социолошки преглед
- Issue Year: 29/1995
- Issue No: 4
- Page Range: 507-517
- Page Count: 12
- Language: Serbian