Issues in personalized electoral campaign: the case of Serbian 2012 elections Cover Image

Teme u personalizovanoj izbornoj kampanji: Slučaj Srbije 2012.
Issues in personalized electoral campaign: the case of Serbian 2012 elections

Author(s): Siniša M. Atlagić
Subject(s): Electoral systems, Present Times (2010 - today)
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: Issues; election campaign; Serbia;

Summary/Abstract: Identifying predominant issues and slogans during the 2012 general election campaign in Serbia the author underlines that those were part of promises made by almost all election participants. Those promises, as not discriminative enough, were accepted due to trust in leaders as well as belief they would be able to keep them and the election campaign was transformed from an issue campaign into a personalized one.

  • Issue Year: 2012
  • Issue No: 5
  • Page Range: 37-44
  • Page Count: 8
  • Language: Serbian