Игровизация в комуникацията
Gamification in corporate communication

Summary/Abstract: Gamification is not some new phenomenon, but new technologies and social media and networks make the opportunities in front of gamification much bigger and something that communication experts cannot miss. Today the game is not regarded as waste of time, but as one of the best forms of education, relationship and development. Corporations use the elements and principles of game for better and more effective communication with consumers. The successful examples from the practice of different companies from all over the world show that gamification is at the moment a working and adequate way for communication with today’s people. At the end are presented some trends and the connection between gamification and block chain.

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