CRITERIA FOR PRODUCT QUALITY IN THE FRAME OF INTERCULTURAL MARKET STRATEGIES OF SMALL AND MEDIUM SIZED ENTERPRISES
CRITERIA FOR PRODUCT QUALITY IN THE FRAME OF INTERCULTURAL MARKET STRATEGIES OF SMALL AND MEDIUM SIZED ENTERPRISES

Summary/Abstract: The paper shows that a successful sale of a product is determined not only by the quality but also by the country-specific differences in the field of quality management. Although these criteria are world-wide similar, the priorities are national defined differently. Being an essential component of international management, the intercultural aspects of quality management are acting as a science that is common-shared by all nations and has a great influence on the social behavior of the costumer. The quality term is treated in respect with reference to the user, to the criteria of product quality such as: design, functionality, image of the manufacturer, service, many – sided applicability, economic efficiency and reliability on the one hand as well as to intercultural market strategies on the other hand.

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