SUMMARIZING THE CRUCIAL STEPS OF THE STRATEGIC MANAGEMENT PROCESS THROUGH THE EYES OF ROMANIAN MANAGERS of SMEs Cover Image
  • Price 2.50 €

SUMMARIZING THE CRUCIAL STEPS OF THE STRATEGIC MANAGEMENT PROCESS THROUGH THE EYES OF ROMANIAN MANAGERS of SMEs
SUMMARIZING THE CRUCIAL STEPS OF THE STRATEGIC MANAGEMENT PROCESS THROUGH THE EYES OF ROMANIAN MANAGERS of SMEs

Author(s): Anca BORZA, Zenovia Cristiana Pop
Subject(s): Economy
Published by: Alma Mater & Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: strategy; strategic management process; SMEs; manager; strategic planning

Summary/Abstract: The paper discusses the different characteristics of the strategic management process from the perspective of Romanian SMEs managers, drawing on their understanding of the alternative theoretical approaches available on this concept and the existent correlation with performance. By using a qualitative research we do not engage in a rigid form of causality offered by the quantitative research and consider all the possible available connections. In the first section, we explain the conceptual assertions on strategic management process and its stages that have shaped the strategic mentality of the managers and their capacity to implement them. In the second section, we focus on researching strategic management process practices from a theory perspective, based on a qualitative research. The third section presents our findings, putting Romanian managers in a different perspective concerning the manner in which a strategy is elaborated within SMEs, as well as its impact on performance.

  • Issue Year: VI/2013
  • Issue No: 1
  • Page Range: 119-134
  • Page Count: 16
  • Language: English